Content Marketing Blog

California love: Q&A with Associate Content Editor, Zak Wash

Zak Wash, Associate Content Editor on our Business and Technology Desk, sat down for this week’s Blog Q&A where he talked about dreaming of working in the US, blogging about virtual reality and some big changes in Castleford’s Auckland office.

You’ve just got back from California. Do you ever see yourself working in the US?

Living and working in the US has always been a bit of a dream of mine, and I’d definitely like to go back there one day for a longer stint. Although I have to admit that spending some time away from home has really given me an appreciation for just how great it is here in New Zealand.

How well did the Business & Technology team cope without you?

From all accounts they managed brilliantly. John (Senior Content Writer) really took to his ACE-in-place role and did a great job making sure everything ran smoothly. A few of our other writers also stepped up and showed they have what it takes to tackle a leadership position, which is great to see.

What’s the most unusual subject your team has had to write about?

At the moment David is writing a really great blog on simulation and virtual reality. When I first got the brief for that client I knew it would be a challenge to write, but it turns out there is a lot of exciting stuff going on in this field and David is doing a great job with it. On the more risqué side of things, a client once asked me to write a series of landing pages for a new line of sex toys they were selling. Unfortunately, that one never came to fruition.

What’s the biggest change you’ve seen since you started at Castleford?

Where do I begin? The Auckland office is pretty much unrecognisable from the small team of writers I joined back in 2012. I’d have to say that the most significant change has been the creation of specialised teams in our office. When I first started out at Castleford I used to write about anything and everything that came across my desk, but running the Business & Technology team has given me the opportunity to specialise and really develop an understanding of related subject matters.

You’ve worked on a huge range of accounts during your time with us. What would be your dream brand to write for?

My Castleford dream has always been to write a good blog about cricket, so perhaps the Blackcaps or the ICC? I used to be Castleford’s lead sports writer, until Emma from Travel & Lifestyle came along and poached that title. Alternatively, I’d love to write a music blog, maybe for a company that really gets content marketing, like Red Bull.

You seem to get on well with the other ACEs, but if you could poach one of their writers for your own team who would it be and why?

Ah, I could easily create some internal tensions with this answer!! I know that Ines is a great business writer, although Max would not be happy if I poached her from the Property and Finance team.

As a film grad, what’s the best movie you’ve seen this year?

Wes Anderson’s new film, The Grand Budapest Hotel, was a lot of fun. I’m looking forward to the release of Godzilla later this year – it’s hard to beat a good monster movie.

There are a lot of hip-hop fans in editorial. What sort of music would we find on your iPod?

I listen to just about everything, including a lot of alternative music that you probably haven’t heard of. Sam calls me a hipster, but I think that’s pretty unfair, not to mention super cliché and unoriginal.