Content Marketing Blog

Call Me Maybe cover by the Cookie Monster an instant hit on Twitter and other social media

If you haven't heard Carly Rae Jepsen's one hit wonder 'Call Me Maybe', then you must have been living under a rock.

Either that, or you have the wonderful ability to be able to tune out catchy songs, because this hit single has been playing everywhere from shopping centres to supermarkets.

Jepsen is a 27-year-old Canadian singer who is often compared with the likes of Justin Bieber and Selena Gomez.

She released 'Call Me Maybe,' a playful pop song, earlier this year and it has since soared to number one in many countries including the United States.

One of the reasons for its immense popularity is that it is incredibly catchy. Most people who hear it once throughout the day cannot get it out of their head for hours.

The official video clip on YouTube has had 150,682,511 views to date and has since inspired a countless number of parodies.

The latest group to use the catchy tune and turn it into something of its own is Sesame Street.

None other than the Cookie Monster has recorded a video called 'Share Me Maybe', which features lyrics such as "You, cookie showing / and me hunger growing / let's get skim milk flowing / we'll start this snack going baby!"

It may sound like nothing more than a silly spoof, but the video quickly went viral on social media sites yesterday (July 11) and it has nearly had two million views to date.

The Cookie Monster was even trending nationally on Twitter, which is not something you see every day.

If your Twitter or Facebook campaigns have been lacking in inspiration lately, then maybe a fun Call Me Maybe spoof would get you more views.

Some clever people mixed together words from various Obama speeches to create another version of the chart topping single in June. To date it has had over 18 million views – that's nearly the entire population of Australia!

If this Call Me Maybe trend has taught us anything, it's to never underestimate the marketing power of a catchy pop song.

Posted by Jess O'Connor