Can a social media strategy help your job search?
With more and more employers going online to screen candidates, it makes sense to have your own social media strategy.
But how can you leverage social media platforms like Facebook, Twitter and LinkedIn in your next job search?
This is a very real question for jobseekers around the world and one that is sure to weigh on their mind when an interview comes up.
And while we would like to say there is an easy answer, the truth is a little more complicated.
First and foremost, it is important to change your privacy settings in order to limit the number of people who have access to your personal details.
With more than 845 million users on Facebook in any given month, you will want to make sure that only the people you know can see your profile.
You may think that photos of your last drunken night out with friends are harmless or really just show that you can have a good time.
Chances are your future employer may think differently about this, but if you are still wondering about the appropriateness or any images just answer this simple question: would you want your mum to see it?
Posting negative comments about former employers is never a good idea. Irrespective of how poor your pay or working conditions were venting online only makes you look unprofessional.
So now that you have tidied up your different accounts, it is time to push good news stories to the top of your feed.
Rule number one is consistency. If possible use the same name on different social platforms and make sure that they link to a standardised email address.
You can also start your own blog employing different programs most of which are free to users and create your own brand in words and images that express your interests and field of expertise.