Content Marketing Blog

Celebrating ten years of LinkedIn

For a decade, social platform LinkedIn has helped millions of professionals around the world to connect, network, share industry insights and find employment.

LinkedIn has evolved throughout the years to become a website that is included in the social media strategy of many companies worldwide, with businesses aiming to establish themselves as thought leaders in their field.

Around 225 million professionals are currently connected to LinkedIn, with the platform originally beginning as a network for people to build their professional identities online.

Executive chairman and LinkedIn co-founder, Reid Hoffman, said that the website was created with the mission of connecting the world's professionals to make them "more productive and successful".

"Inspired by the invaluable role relationships played in our own careers, we launched LinkedIn with the tagline 'Relationships matter'," Hoffman posted on May 5.

Senior vice president of Products & User Experience at LinkedIn, Deep Nishar, said that as their products have changed over the past ten years, LinkedIn has also changed the way professionals work, shifting some fundamental business habits.

"The way professionals connect with one another, find and pursue new business opportunities, discover and share information and insights, as well as how companies are finding the right talent for the right opportunity, have all forever changed with the power of LinkedIn," Nishar posted on May 6.

LinkedIn company pages can share details on your products and services, allowing other businesses to view what you have to offer.

Your company page followers can also be kept in the loop with the latest developments in your business, whether you've released a new product or launched a new campaign.

To help boost your company profile you can also choose to invite customers to recommend your products or services, so that potential buyers feel more confident about making a purchase.

"Our vision at LinkedIn is to create economic opportunity for every professional in the world. We look forward to helping you accomplish much more in the years to come and growing the relationships that matter most," Hoffman posted.

Posted by April Revake.