Content Marketing Blog

Digital Marketing and Media Summit at the Four Seasons

Castleford will be at the Digital Marketing and Media Summit at the Four Seasons hotel in Sydney later this month.

It's only on for one day and looks like an intimate affair compared to some of the other events we've been to this year, but hopefully it will be a quality crowd.

Some of the speaking spots look interesting too, with social media dominating the agenda. We'll be interested to hear what Sharon Williams of Taurus Marketing has to say about B2B social media marketing.

In our experience, businesses in the B2B space are often a little nervous about social media or see it purely as a B2C activity.

It's often though just a case of finding the right platforms and the right content strategy. Pointing at useful stuff on Twitter or building a professional reputation as a Quora expert can sometimes be even more effective for B2B brands than for their B2C counterparts.

Aside from social media, there's a case study on that looks worth a peak and there'll hopefully be some good tips on mobile marketing from Graham Christie of Big Mobile. As more web time shifts to mobile devices, we're all going to need to get our online real estate in good order.

As well as checking out the speakers, we'll also be exhibiting. If you're on the delegate list, be sure to drop by our stand and find out how custom news can support your marketing activities.

The Digital Marketing and Media Summit takes place on May 16th with opening remarks at 8:50am.