Content Marketing Blog

Doctors track health using Twitter

Social media is something that has taken on a life of its own; it's no longer simply a way to express opinions and thoughts but it's a way to track data, study social habits and identify what the population is thinking about a particular issue.

A medical study by John Hopkins University in the United States has begun to track Twitter posts related to health issues and illness to see if they can derive any patterns about the spread of disease or allergies and compared their results to information from the Atlanta Centre for Disease Control.

They created a formula to analyse tweets specifically regarding illness and health related issues and were able to derive from two billion posts, over a million specifically about wellness and disease.

Already used as a social litmus test for issues such as popularity of presidential candidates during a debate, this new use of Twitter is a scientists dream as there is unlimited data about health that can be mapped out.

However if you're looking for a more visual way of representing just how much humans use the Internet, Google's physical data centre is truly something to behold.

Photos of their centre in North Carolina are reminiscent of a secure government base of maximum security prison. As privacy and security are one of their highest concerns, they clearly go to great lengths to protect their user's information. And these huge warehouses full of information shows just how far Google has come from a dorm room project by Larry Page and Sergey Brin.

Google has grown to become a monolithic search engine where unique fresh content is rewarded with higher rankings and is a pathway for innovative marketing strategies like the kind you'll find from Castleford Media.

A fun bit of trivia: the speeds at which Google's sites talk to each other through fibre optic cable, are 200,000 times faster than the average home internet connection.