Content Marketing Blog

Easy ways small businesses can harness the power of social media

Big international brands such as Oreo and Nike are known for their effective social media campaigns, gathering millions of followers and thousands of likes and retweets on platforms such as Twitter and Facebook.

Small business owners can take a slice of the action too, with Facebook campaigns and compelling tweets able to help grow your presence online and reach more potential customers.

A Deloitte Access Economics report released earlier this year, Connected Small Businesses, found that small businesses that were highly engaged on the web were twice as likely to be growing. They also earned two-times more revenue per employee, compared to small businesses with low engagement.

The report, commissioned by Google Australia, detailed the responses of 500 small businesses and discovered that more than one-third (35 per cent) used "virtually no internet at all".

"Small businesses making full use of the internet enjoy better business outcomes, with a 20 per cent increase in annual revenue," said Deloitte Access Economics partner Ric Simes.

"These small businesses also have better growth prospects, more diversified sources of revenue and a larger customer base."

Make the most of your social media marketing activities with these easy tips!

Put a name to a face

Social media is all about connection and getting to know one another, so instead of just hiding behind your company name or the 'admin' byline on your posts, make your followers aware of who you are.

Putting a name to a face will help to create a more personal connection with your audience and create a more 'genuine' presence, rather than just appearing to rehash a company press release!

Share 'authentic' posts

Keeping your posts 'real and authentic', and using a funny and enthusiastic tone is the key to social media success, according to oGoing founder and chief executive officer Sanjay Dalal.

He adds: "Numerous studies have shown that when a business asks questions in their updates, the percentage of responses go up."

"Even when a business wants to share a tip or best practice, the engagement is higher when the update is posted as a question."

Posted by April Revake.