Content Marketing Blog

eCommerce set to grow with popularity of tablets in Australia

The tablet has become the new must-have device for the morning commute to work, where less than three years ago it may have attracted a lot of attention on the bus, but now it's the norm.

People are using their tablets to keep themselves entertained, updated with the latest news and to catch up on work projects, but according to research released by technology analyst firm Telsyte, it could increasingly be used to make purchases.

Telsyte released a report yesterday (March 12) that revealed there were more than five million people in Australia using media tablets, with the company estimating this number to grow by 50 per cent in 2013 creating a "vibrant digital audience ripe for media and commercial applications".

Telsyte is predicting a big future for tablets, with the company estimating that the media tablet population will reach a level "comparable" to today's smartphone user base by 2017.

"Low cost and smaller form factor media tablets, typically without cellular connectivity, are shaping the market," said Telsyte research director Foad Fadaghi.

Around half of all media tablet users made a purchase of a physical product or service from their devices last year.

Telsyte notes that some categories are approaching similar rates of ecommerce uptake as on computers, such as travel-related purchases and event tickets, with the company expecting this trend to continue as shopping and catalogue applications continue to grow in 2013.

"The explosion in commercial transactions on media tablets highlights the importance of a multi-screen strategy for digital advertisers and retailers," Mr Fadaghi says.

This indicates how increasingly important it can become for businesses to create more tablet-friendly content.

It may be time for your company to review its content marketing strategy to ensure that you're delivering fresh content optimised for tablet use.

A few ways in which you can do this is by making sure that your content is clear and easy to read, increasing font size and making 'target buttons' (call to action buttons) bigger.

Make sure to review your content strategy to get it up to date with the latest technology shifts and changes!

Posted by April Revake.