Content Marketing Blog

Ever wondered how to choose the right hashtag?

Hashtags have made quite an impression on the world of social media marketing, but nevertheless remain something of an enigma to even the most confident of marketers.

Choosing the right hashtag can mean the difference between success and failure when it comes to Twitter campaigns, which is why the site has given an insight into what sets the best apart from the rest.

Here are some of the key steps that Twitter suggests you follow to put you on the right route to hashtag success.

Is the hashtag already being used?

Some hashtags are already commonly used by Twitter users, in which case you might want to jump on the bandwagon – but only if you feel it will add value to your marketing strategy.

Being new and innovative is likely to be a much more popular approach with Twitter users, so ask yourself whether following the crowd is really the direction you want to take.

Is your hashtag easy to understand?

Complicated hashtags are a turn-off for any social media user, so choose something that will stick in their minds and therefore regularly be used in conversation.

Will people be encouraged to use the hashtag?

One of the most complicated parts of any Twitter campaign is encouraging people to make use of the hashtag you have set up.

It might be that you run a competition or give some other incentive to make your hashtag have viral success – whatever you do, make sure you capture the public's imagination.

Promote your hashtag through other media

One way that Twitter users become aware of hashtags is when they are promoted through other media campaigns.

Don't be afraid to display your chosen hashtag on email marketing messages or any other channels you might be seeking to use for maximum exposure.

Posted by Emma Furze