Content Marketing Blog

Everyone’s talking about Obama

Comments, tweets and posts about Barack Obama spiked on social networks after he publicly acknowledged his support of same-sex marriage in an exclusive interview with ABC News.

Speaking to Robin Roberts on May 9, Mr Obama became the first ever United States president to overtly advocate gay marriages.

He said that after talking to friends, family and colleagues he began to realise that he believed in equality.

"At a certain point I've just concluded that for me personally it is important for me to go ahead and affirm that I think same sex couples should be able to get married," he told Mr Roberts.

"I've always been adamant that gay and lesbian Americans should be treated fairly and equally," he added.

The interview triggered responses across the world and news of his opinion quickly went viral on social media sites.

Lady Gaga tweeted yesterday (May 10): "Obama, congratulations on being the first sitting President to support marriage equality. Feels like the future, and not the past. #NoFear."

Meanwhile Nancy Pelosi, the minority leader of the US States House of Representatives posted on Facebook: "A great day in our fight for civil rights – President Obama adds his support for marriage equality. A beautiful day!"

Regardless of your stand on the issue, there is no denying that Mr Obama's announcement has once again shown how powerful social media can be when it comes to creating a conversation about controversial issues and responding to political change.

The United States presidential elections are a huge event that many across the world follow with interest – and with the prevalence of networks such as Facebook and Twitter, everybody is now armed with a way to have their say.

Even the big players have employed effective Twitter campaigns, with Mr Obama having a full team of staff running his online social media accounts.

On a smaller scale, this indicates the myriad possibilities that open when you or your enterprise uses social media marketing to create a conversation and engage with your online community.

Posted by Jess O'Connor