Content Marketing Blog

Facebook adds a listen option to musician pages

It's been a busy few weeks for Facebook.

Since announcing its plan to acquire photo sharing site Instagram for no less than US$1 billion the social network's every move seems to be making headlines. 

Just yesterday we blogged about Google co-founder Sergey Brin lashing out at Facebook for having too much control over the 'free' internet – and now today it has tapped into the music scene with a new 'listen' feature on all musician pages.

Writing for TechCrunch (April 18) Josh Constine said that this move has seen Facebook implement "the best thing about MySpace pages – rapid music discovery".

We all remember MySpace, right? Maybe not.

Despite experiencing a few golden years of popularity between 2005 and 2008, in recent times it seems to have slipped into oblivion after the rise of Facebook.

To jog your memory, MySpace was – and still is, to some extent – known for music.

Users could visit musician profile pages and stream songs live – and artists such as The Arctic Monkeys and Calvin Harris are said to have risen to fame thanks to the site.

Unfortunately, MySpace account memberships have been falling steadily since 2008.

However, all is not lost for musicians who dream of making it big through effective social media marketing – although it is a few years late, Facebook has finally incorporated live streaming into artist's profiles.

You can find this option between the 'like' and 'message' buttons.

To enable this feature Facebook has teamed with streaming companies such as Spotify and MOG.

As if this wasn't enough to keep them busy, the social network has also acquired mobile start-up company Tagtile.

"Today, we are happy to announce that we are joining Facebook, and that they are acquiring substantially all of our assets," the company wrote in a blog post on April 12.

The application tracks consumer habits, linking customer purchase history with local businesses – but this could change once Facebook have ownership.

"Tagtile as it exists today won't be part of what we do at Facebook," the blog post states.

What could possibly be next for the social network?

Posted by Jess O'Connor