Content Marketing Blog

Facebook announces free Malware checkpoints

When determining a successful social media strategy, businesses will want to carefully consider the platforms that they employ in order to ensure that each one reflects positively on their organisation.

It is especially important to make sure that the social media formats you are using provide a safe and reliable service which is committed to a positive user experience, as these as are the sites that are most likely to attract users looking to share their original content online.

Social media giant Facebook recently increased its standing in this area, after last week announcing that it would be providing free anti-malware tools for users who fear they may be infected by malicious software.

Previously, Facebook identification technology was used to detect potential infections by identifying spam and other malicious content that had been posted by user accounts.

With this system, it was only once an infection had been detected that users would then be informed of the possible threat and provided with the necessary software to deal with it.

But now users have been given the tools to identify potential malware threats themselves, by having the option to download two products – McAfee's Scan and Repair and Microsoft's Security Essentials – for free at any time they wish.

"Previously, if you suspected you may have malware installed on your device, you would either need to run anti-virus on your device or wait until Facebook identified an actionable threat," reads a blog post from the Facebook Security team, dated July 11.  

"Now, with our new self-enrollment [SIC] malware checkpoint, you will be able to proactively obtain your choice of a free anti-virus product to scan and clean your system."

Facebook hopes that by making this technology available to users on demand, it will help reduce the risk of cyber crime amongst users and help keep devices that run Facebook secure.

Posted by Zak Wash