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Facebook at Work could transform office communications

Facebook has become the go-to site for social media marketing, but it could soon be a means of communication within your business as well.

Facebook at Work is the brand new product Facebook hopes will revolutionise the way enterprises communicate internally.

The app has the same Facebook features we are all familiar with from our own personal accounts, but also allows businesses to create their own social networks.

In an interview with Techcrunch, Facebook’s engineering director Lars Rasmussen said they have been using it within the company for years.

“Facebook at Work’s strength is that we’ve spent ten years and incorporated feedback from 1 billion active users,” he said. “All of that is embedded now in the same product but adapted for different use cases.”

When working for Google, Rasmussen headed a similar product, Google Wave, which failed to take off and has since been closed down, but he is adamant that Facebook’s popularity is the product’s key strength.

While Facebook for Work operates separately from your own personal account, users have the opportunity to link the two accounts together.

“Even if the employee chooses to link there is no crossover. The content stays entirely within your personal or work Facebook,” said Rasmussen.

Facebook for Work operates very similarly to Groups and public profiles. In this regard, the new product could also be beneficial for students.

In an article posted on Medium by 19 year-old student Andrew Watts (which has recently gone viral), Watts claimed Facebook’s group function is particularly popular with teens.

“I know plenty of classmates who only go on Facebook to check the groups they are part of and then quickly log off,” he said. “It is very easy to just see the new information posted on the group without having to sift through tons of posts and advertising you don’t really care about.”

However, some businesses will undoubtedly be skeptical about using the site to share confidential data since Facebook has been criticised in the past for how it uses the personal information of its members.

Posted by Dylan Brown