Content Marketing Blog

Facebook buys e-book publisher

Social media giant Facebook have purchased Push Pop Press for an undisclosed amount.

The company, founded by Apple veterans, has been making waves pioneering tablet content that encourages user interaction and gesturing.

Push Pop Press was the publisher behind a recent interactive book for environmentalist Al Gore entitled Our Choice.

In a statement on their company blog, co-founders Mike Matas and Kimon Tsinteris have remained tight-lipped about the nature of the acquisition.

Matas says: "Although Facebook isn't planning to start publishing digital books, the ideas and technology behind Push Pop Press will be integrated with Facebook, giving people even richer ways to share their stories. With millions of people publishing to Facebook each day, we think it's going to be a great home for Push Pop Press."

Neither company has confirmed specific details of their plans and much speculation naturally has centred on the possibility of Facebook entering into the world of original content publication, which both appear to deny at this point.

Facebook has released an official statement saying: "We can't wait for co-founders Mike Matas and Kimon Tsinteris to get started and for some of the technology, ideas and inspiration behind Push Pop Press to become part of how millions of people connect and share with each other on Facebook."

Both statements allude to the sale being based on an acquisition of talent and technology, rather than a move towards publishing.

The sale could possibly have something to do with the development of the much-anticipated Facebook app for iPad.

The way in which readers interact with Our Choice on iPads could be a glimpse into the way Facebook intends users to experience its platform on tablet computers.

Push Pop Press also announced that it had no further plans to publish any further books at this point.