Content Marketing Blog

Facebook celebrates milestone of one billion users

Facebook is a social platform that helps us to connect to friends, family, colleagues and new acquaintances, helping us to foster and maintain these relationships through wall posts, photo sharing, chat functions and several other ways.

Founder and chief executive of Facebook Mark Zuckerberg announced in a blog post yesterday (October 5) that the social networking website had reached a billion users, an event which Zuckerberg has pointed out as very special to him.

“We believe that the need to open up and connect is what makes us human. It’s what brings us together. It’s what brings meaning to our lives,” he posted.

“Facebook isn’t the first thing people have made to help us connect. We belong to a rich tradition of people making things that bring us together.”

The company also launched an advertising campaign with its first brand video, expressing what their place is on earth, and the connectivity that the website embodies.

Chairs, airplanes, doorbells and games were mentioned in the video as things that connected people and Zuckerberg adds that Facebook is now “part of this tradition of things that connect us too”.

The Facebook campaign is targeted at users in 13 countries including Brazil, France, Germany, India, Indonesia, Italy, Japan, Mexico, Philippines, Russia, Spain, the UK and the US, where it will be translated into 12 different languages.

It’s not only about how many people are connected to the website but also how we connect and how often we engage with Facebook, with statistics indicating that the social platform has become an embedded piece in millions of peoples lives.

In May this year, global social media and digital analytics company Socialbakers published an infographic revealing that there were 488 million mobile users, which was about 54 per cent of Facebook users (monthly active users).

This indicates that people are taking this social media connection away from their homes and into their daily schedules, where they may be checking their Facebook pages on a morning commute to work, at a dinner or even at a concert, allowing people to always stay in touch.

Posted by April Revake.