Content Marketing Blog

Facebook forces ‘Messenger’ on smartphone users

With the recent and widely-publicised acquisition of WhatsApp, many are waiting to see what plans Facebook has for the instant messaging service. But it seems Facebook is focused on promoting its own mobile app – Messenger.

Facebook is incredibly popular with smartphone users, and has become an important avenue for brands conducting content marketing to connect with these consumers.

In a bid to make its Messenger app more effective, Facebook is no longer allowing smartphone users to send messages through its main app.

Instead mobile users are forced to download the Messenger app if they want to send messages, as reported by TechCrunch.

“Today we are starting to notify people that messages are moving out of the Facebook app and over to the Messenger app,” a spokesperson told Mashable.

Up until now, iOS and Android users could send messages on the Facebook app as well as through Messenger.

Facebook also recently announced a plan to clean up its newsfeed by getting rid of posts that are deemed “spammy”.

They aim to do this by getting rid of posts that ask for likes or shares but are otherwise largely irrelevant. This is what they have called “like-baiting”.

They also plan to put a stop to content that repeatedly shows up in the newsfeed, as well as links that go through to advertisements.

However, most posts aren’t considered spam. According to Facebook, brands using the site as part of their social media strategy shouldn’t lose any publicity out of it.

These new changes should make it easier for smartphone users to use the site, and hopefully improve the quality of posts as well.

As to Facebook’s intentions for WhatsApp , we will just have to wait and see.

Posted by Dylan Brown