Content Marketing Blog

Facebook gets the Aussie vote

With more and more Australians using Facebook, the world's largest social networking website is now a great channel to connect with existing and potential customers. Organisations across Australia are taking a greater interest and looking for ways to leverage the power of Facebook.

At the moment, there are over 9 million Aussies signed up to the site. Even if only half of these accounts are checked and updated regularly that's still a community of 4.5 million people, representing around 20 per cent of the total population and over 30 per cent of the country's internet users.

This represents a significant pool of potential customers for companies operating in a broad range of industries. As well as the numbers, Facebook's demographics are also favourable. Figures from Alexa, a well-regarded provider of online statistics, show that Facebook users are more likely to be college-educated than the wider internet community. They are also younger, providing opportunities to build long-term brand-to-consumer relationships with people whose spending power will only increase.

Organisations that can generate interest via Facebook can benefit their bottom line. Research has shown that Facebook members are more likely to recommend or use brands that have been endorsed by their friends and contacts.

This makes a Facebook presence a worthy investment. If you can get yourself in front of this attractive pool of consumers and engage them with relevant and valuable content, you can drive interest in your brand, develop affinity among your target audience and hopefully convert those sentiments into sales.

If you're interested in developing a Facebook presence, the first steps would be to create a profile page for your organisation, add a Like button to relevant pages on your website and then start pushing out some fresh, dynamic content. Obviously, as a provider of tailored news stories, blogs and evergreen articles, we would have to recommend that your fresh, dynamic content comes from us.