Content Marketing Blog

Facebook introduces embedded posts

Facebook has announced that it is currently rolling out a new embedded posts function that allows people to share messages across various external sites.

The feature enables users to insert their public posts into blogs and websites, with images, hashtags, videos and other content all supported.

People can share and like the posts directly from the embedded message, as well as clicking on hashtags to find similar posts.

Facebook said it will be working closely with various media outlets to ensure the rollout of embedded posts runs smoothly.

These include CNN, The Huffington Post, Bleacher Report, People and Mashable – but Facebook expects to widen this scope soon.

The social media giant claimed the move will be an important step forward for information sharing, with people able to tune into the latest updates from celebrities, journalists, public figures and millions of regular users.

This feature has a number of implications for a Facebook campaign, allowing organisations to spread their marketing net even further afield from the social networking site.

Ensuring a comprehensive content marketing strategy on social media platforms is a crucial part of any advertising agenda, making a targeted and professional approach a necessity in today's digital environment.

The new development is just one of the recent announcements Facebook recently made about its forward-thinking aims. Last month, its Facebook for Every Phone app reached 100 million users per month.

The app allows people without smartphones to connect to Facebook, with the aim of boosting reach in developing markets such as India and Indonesia.

"Ultimately, Facebook for Every Phone is a fast and easy-to-use native app that works on more than 3,000 different types of feature phones from almost every handset manufacturer that exists today," the company said.

The rising popularity of social media sites – Facebook and Twitter in particular – means organisations must formulate an appropriate content marketing strategy or risk being left behind.

Posted by Francis Finch