Content Marketing Blog

Facebook launches Olympic page

This year's Olympic Games are predicted to be a social occasion, with more people than ever connected to the event via smartphones, high-speed internet and social media, as Zak blogged about last week.

And it wouldn't be a truly social experience without Facebook, would it?

The social media giant has launched its very own Olympic fan page – Explore London 2012 On Facebook.

"Like these Pages to get the latest from inside the games," the page description boasts.

Here, fans have the option to like their favourite athletes, teams and even explore the different sporting categories.

Facebook, the International Olympic Committee (IOC) and the London Olympic Organising Committee (LOCOG)  partnered to launch this new page, which has been under development for over a year, according to a report by Reuters (June 18).

IOC already has an Athlete's Hub on their official site, where users can access all the latest news and fresh content from social media feeds.

While some would think that an Olympic page would be a lucrative opportunity for Facebook, the social network is not allowed to post any advertisements due to strict sponsorship regulations surrounding the games.

Only key sponsors have the authority to advertise to ensure that they get maximum exposure from their investment into the Olympics.

A LOCOG spokeswoman – who remains unnamed – explained the reasons behind this in an interview with the Guardian in April.

She said: "If we did not take steps to protect the brand from unauthorised use and ambush marketing, the exclusive rights which our partners have acquired would be undermined. Without the investment of our partners, we simply couldn't stage the games."

That said, as long as businesses, websites and social networks are respectful of this legislation, they can definitely get involved with the Olympic story and use their platforms to connect fans with the action.

"I think that anything that simplifies, or makes it a little bit easier to understand or follow the people you like, has got to be a good thing," IOC director of communications Mark Adams told Reuters (June 18).

Posted by Jess O'Connor