Content Marketing Blog

Facebook plans to add Oculus to its growing list of acquisitions

Over the past decade Facebook has changed the way we communicate. The popular social networking site has not only made it easier for people to connect with one another, but also given brands the opportunity to interact with consumers through social media marketing.

Now the world largest social networking platform plans to change the way learn and interact with the world. On Tuesday, Facebook announced its plans to takeover the virtual reality technology developer Oculus.

As you probably recall, Facebook purchased the instant messaging service WhatsApp last month. Back in 2012, Facebook purchased the photo-sharing app Instagram, and last year they made an attempt to acquire Snapchat.

When asked if they planned to make another bid on Snapchat at the Mobile World Congress, Facebook founder and CEO Mark Zuckerberg said “After buying a company [WhatsApp] for $16 billion dollars, you’re probably done for awhile.”

Well apparently not. This latest purchase has set Facebook back $2 billion, and shows a desire by the company to continue expanding.

Oculus makes a virtual reality headset called the Oculus Rift, which Facebook said has received more than 75,000 orders for development kit.

It makes sense for Facebook to focus on mobile apps like WhatsApp, Instagram and Snapchat, since a growing proportion of social media users are accessing their accounts over mobile devices.

Although Oculus is no doubt a good investment, it does seem like an unlikely purchase for the social networking site.

“Mobile is the platform of today, and now we’re also getting ready for the platforms of tomorrow,” explained Zuckerberg.

Facebook said Oculus could be useful not only for gaming, but for communication, education, entertainment, and in time, it could even be incorporated into social media marketing.

“Oculus has the chance to create the most social platform ever, and change the way we work, play and communicate.” said Zuckerberg.

By looking at Facebook’s recent acquisitions, it clear that the site plans to become more than just a social networking site. Facebook purchased the gaming platform Spaceport last year, as well as a series of other mobile and analytics companies.

Facebook may be a useful content marketing tool for us now, but in the future it has the potential to become much more.

Posted by Dylan Brown