Content Marketing Blog

Facebook reveals new real-time tools to rival Twitter

Twitter has long been used as a medium to deliver real-time coverage on events, such as the Olympic Games, the Super Bowl and even natural disasters.

However, Facebook is now coming into the fold, announcing the launch of two new tools yesterday (September 9).

The Public Feed API and Keyword Insights API were introduced by Facebook's Vice President of Media Partnerships and Online Operations Justin Osofsky in a blog post.

Mr Osofsky said that over the past few months Facebook has introduced a number of products aimed at surfacing public conversations happening on the platform including trending topics, embedded posts and hashtags.

"We are committed to building features that improve the experience of discovering and participating in conversations about things happening in the world right now, including entertainment, sports, politics and news," he posted.

"Starting today, selected news organisations can begin to integrate Facebook conversations into their broadcasts or coverage by displaying public posts of real-time activity about any given topic."

The Public Feed API displays public posts for a specific word in a real-time feed with only public posts available in this API.

The Keyword Insights API on the other hand accumulate the total number of posts mentioning a particular term in a given time frame.

While these two tools may prove to be handy for social media marketing in the future, they are only currently opened to Facebook's partners including CNN, Buzzfeed and NBC's Today Show.

Buzzfeed has already made use of the Keyword Insights API to gauge if people were talking more about Miley Cyrus or Syria over the past few weeks.

The news and blogging site found Miley Cyrus' performance at the VMAs drew more conversation than Syria overall, with users aged under 35 more engaged on the site.

Posted by April Revake.