Content Marketing Blog

Facebook set for news feed update

Rumours are swirling that a new update to Facebook's news feed could be in development, which may make it easier for social media users to organise and curate their content.

The social network is widely tipped to announce the changes today (Thursday, March 7 in the US) at a major press conference in California, according to several reports.

Facebook founder and CEO Mark Zuckerberg hinted during the recent Facebook Q4 earnings call that the social media site is moving to create a "richer" experience for users in terms of the news feed, including larger photos and videos.

"One of the things that we’ve done in the last year is you’ve seen the organic news feed product that consumers use moving towards bigger pictures, richer media and I think you’ll continue to see it go in that direction," he said on January 30.

In addition, the new design for the news feed will allow Facebook members to organise their updates by category – creating different content-specific feeds they can switch between. It is thought that one of these feeds is likely to be photo-specific – showcasing a major integration with Instagram after Facebook's recent acquisition of the popular photo network.

Other features have not yet been confirmed, but insiders suggest that they could include categories like apps, news, links and videos, according to TechCrunch. CNET, meanwhile, says the changes can't come soon enough, especially since the way people consume content has changed drastically since the last news feed revamp.

If you incorporate Facebook into your overall content marketing strategy, you'll want to keep a watchful eye on what the social network is up to in the coming weeks and months. With more control moving to the hands of consumers, it could become more important than ever before to ensure the content you post to Facebook is fresh and engaging.

Posted by Kaitlyn Critchley