Content Marketing Blog

Facebook to tell stories with Push Pop Press

Facebook has a history of getting the most out of its commercial ventures and it would appear that the company's latest business investment is no different.

Push Pop Press – a startup specialising in e-book publishing and apps – used its official website to announce its upcoming integration with the social media company.

In a joint statement by Mike Matas and Kimon Tsinteris, co-founders of Push Pop Press, the young entrepreneurs and former Apple employees said: "We're taking our publishing technology and everything we've learned and are setting off to held design the world's largest book, Facebook."

However, "the world's largest book" may not be ready to position itself as a publisher in the near future.

Matas and Tstinteris commented: "Although Facebook isn't planning to start publishing digital books, the ideas and technology behind Push Pop Press will be integrated with Facebook, giving people even richer ways to share their stories."

In an email to CNET, an offical representative from Facebook emphasised the importance of finding new ways to share fresh, original content using the latest software to help users in their role as small publishers.

The representative also expressed excitement about working with Matas and Tsinteris on their new apps, which would mean a major boost to Facebook's already large talent base.

As a part of the integration, the Push Pop Press staff will also move across to Facebook, although other details surrounding the acquisition – including figures – have not yet been announced.

The Facebook representative said: "We can't wait for co-founders Mike Matas and Kimon Tsinteris to get started and for some of the technology, ideas and inspiration behind Push Pop Press to become part of how millions of people connect and share with each other on Facebook."

Push Pop Press was established in 2010 and has previously partnered with Al Gore to develop an electronic version of his book Our Choice.

The Our Choice iOS book-app included publishing, editing, document formatting and hosting services.