Content Marketing Blog

Facebook unveils new app for iPad

The new Facebook app for iPad has recieved mixed reviews from industry experts and owners of the popular Apple tablets.

Leon Dubinsky, software engineer at Facebook, described the app as "the full Facebook experience, right at your fingertips".

Yet a number of individuals are concerned that the latest device for sharing original content may not be up to the social media company's usual high standards.

The new Facebook 4.0 for iOS was made available to consumers yesterday (October 11) and initially received positive feedback.

Featuring increased screen sizes, which allow for users to look at photos or play games in full-screen, as well as the latest in HD video and Airplay technology, the new app was expected to satisfy high-consumption markets.

But initial delays and problems with the left control panel – a custom designed navigation bar that displays control settings, messages, photos and News Feeds – have left users questioning whether adequate checks were carried out before launching the product.

In an interview with the BBC, a representative from Facebook sent to update buyers on the problem told reporters "as with all new technology products, occasionally unexpected bugs will surface once people start using products on a mass scale".

But the near 18-month wait for the release of the app for the iPad in addition to reports of bugs has left the social network exposed to criticism.

Many users have also taken to social media to voice their frustration with the new app, most notably BBC Scotland journalist Mark Coyle who identified problems when trying to send comments via his tablet.

However, a number of people were more than happy with the new product, while Facebook is working to amend any computing glitches.

The App Store has advised those experiencing difficulties to delete and reinstall the app – providing an easy solution for users.

The Facebook app is now free to download in Australia and its range of new-look features imay make it even easier for users to share fresh content on the social networking site.