Facebook updates features ahead of annual conference
The ability to share intimate details about your life with family and friends has long been the foundation of social networks.
And a range of different software platforms and online features have been developed to enable people engage with each other online.
By opening its doors to the public earlier this week, Google+ has further diversified this media space and taken some of the attention from its primary competitor Facebook.
The announcement that popular applications such as Hangout would continue on the search engine's social media site caught the attention of Google users around the globe.
The people at Facebook have also been working hard to protect their share of the market, launching a range of new features over the past few days designed to improve the site and hopefully keep people logged in for longer.
The most notable change to Facebook user profiles in the past day is an upgraded news feed with a new Ticker window, which has generated plenty of user attention.
Ticker streams the same information that would otherwise appear on your Facebook wall in the top right-hand corner of your screen.
It has been designed to allow users to navigate across different pages without losing track of their friends' status updates.
Posting on Facebook's official blog, Mark Tonkelowitz, an engineering manager at the social networking site, said: "Until now, there hasn't been an easy way to see and chat with your friends about photos, articles, and other things they're posting in real-time. The new ticker helps you do just that."
So far the response from users regarding Ticker has been less than complimentary, however, its emphasis on regularly updating fresh content is in line with the company's motto for their upcoming conference – "Read. Watch. Listen."
The release of new features is also an effective way of generating interest in Facebook's annual developers conference, which is set to happen on Thursday (local time).
In addition to minor changes that are sure to grab user's attention, Facebook has also updated its news feed and the way it formats images.