Content Marketing Blog

Foodball Fever: Q&A with Senior Content Writer, John Son

In our final staff Q&A of 2014, John Son steps up to tell us about following South Korea at the World Cup, starting our Asian Food Club and which of our writers he’d like to poach for his team. John is a Senior Content Writer on our Business & Technology Desk.

How did you end up writing for a living?

I’ve been a keen writer from an early age and always wanted to work in a job that involved writing to some extent. I also studied an English and Marketing conjoint at university, so content marketing has been a logical fit for me.

What’s the trickiest subject you’ve had to write about?

Being a Business & Technology writer, there are few things you don’t get to write about and I’ve taken on some highly technical clients during my time here. Definitely one of the trickier assignments I’ve had was an extended whitepaper on project cost management in the construction industry. Fortunately the client was keen to get involved, which was really helpful. Access to the client is always good with really niche projects.

What would be your dream client to write for?

Travel, food and football are three of the biggest passions in my life, so anything to do with any of those three subjects – in fact, Hayley (Associate Content Editor on Travel & Lifestyle) and I are always discussing the possibility of me transferring to her team. If there’s a company out there that organises international food and football tours, I want to hear about them!!

What have you been most proud of since you joined Castleford?

I think getting promoted to the Senior Content Writer role relatively quickly was quite a nice surprise and getting that kind of recognition is always good. I’ve really relished the leadership role on Business & Technology, something that is of course made all the easier by the high calibre of our team members.

What do you like most about working here?

It sounds clichéd but it definitely has to be the people here. There’s a great vibe in editorial – everyone thinks on the same wavelength and knows how to work hard, but also  how to have a bit of fun at the same time. You walk into work each morning knowing you’ll be surrounded by awesome people the whole day.

If you could take any writer from another team to join BizTek, who would it be and why?

It’s a tough choice given the fantastic range of personalities here, but my pick would have to be Emma Smith (Senior Content Writer on Travel & Lifestyle). She’s such a talented senior writer, is super organised, a very cool person in general and appreciates a good pun – qualities I admire in any good content marketer.

You were at the FIFA World Cup earlier this year. Tell us a bit about that.

Being a mad football fan, going to a World Cup has always been the biggest item on my bucket list. After careful thinking I realised I may not get a better chance to fulfil this ambition than at this year’s event, and I think it’s one of the best decisions I’ve ever made. Not only was the football great, obviously, but the chance to meet people from all over the world in one place is something I’ll never forget. My team [South Korea] got absolutely thrashed in one of the matches I went to, but it was still a great experience all round!!

You recently started an Asian Food Club at Castleford. Where’s the next stop?

The poll to decide which restaurant we’ll go to next month is still underway. There are some fantastic options in there, and I don’t want to give away too many clues on who’s winning – but there’s a good chance we’ll be feasting on some Japanese food next time around.

Castleford