Content Marketing Blog

Fresh content embedded in applications cannot be picked up by Google

Many people joke that large corporations such as Facebook and Apple have the power to take over the world, but for Google co-founder Sergey Brin this is no laughing matter – the 38-year-old is genuinely concerned about the future of the internet.

In an interview with The Guardian published on April 15 he said that some companies were too "restrictive" and that this could pose a threat to Google and the freedom of the entire web.

"The kind of environment that we developed Google in, the reason that we were able to develop a search engine, is the web was so open.

"Once you get too many rules, that will stifle innovation," he said.

Mr Brin said one of the downfalls of these "rules" is that fresh content embedded in applications cannot be picked up by search engines.

"There's a lot to be lost. For example, all the information in apps – that data is not crawlable by web crawlers. You can't search it," he explained.

By this he means that Google cannot access data on restricted sites such as Facebook pages or Apple applications – something worth noting in your content marketing strategy.

These rules are obviously frustrating for the search giant, but many have criticised Mr Brin's statements, suggesting that he is lashing out at rival companies that are steadfastly gaining momentum.

John C. Dvorak, writing for PC Magazine, described Mr Brin's interview as "an orchestrated rant against his nemesis, Facebook".

Now that Facebook has over 800 million users worldwide and is estimated to be worth approximately US$100 billion on the stock market, it is easy to see how Google may feel threatened.

However, Google is also a multi-billion dollar corporation with a high level of control over its own business processes.

After all, as Peter Bright – @drpizza – tweeted yesterday: "Sergey Brin isn't wrong to claim that Apple and Facebook are threats to the Internet. He's wrong to exclude Google from that list."

Posted by Jess O'Connor