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Friday Recap Gadgets Galore Plus Updates To Your Favourite Apps - Castleford

Friday recap: Gadgets galore! Plus updates to your favourite apps

The modern marketer would be lost without the latest gadgets and shiny apps. So, in this Friday recap, we’re looking at the week’s tech news!

Facebook wants your face

Facebook has experimented a lot with technology for improving account security and recovery, and it seems the next step follows in the footsteps of Apple’s Face ID.

Recently it has been reported that the social media giant is investing in facial recognition software to help verify users’ identities – much like its two-factor ID Code Generator or SMS messages.

TechCrunch reached out to Facebook and had the rumour confirmed.

“We are testing a new feature for people who want to quickly and easily verify account ownership during the account recovery process,” replied a spokesperson. “This optional feature is available only on devices you’ve already used to log in.”

Google’s new toy

Google’s Chromebook wasn’t without its issues, right up until the company discontinued it a couple of years ago. So have they learned a lesson since then? Apparently, yes.

The Pixelbook was announced this week and has taken the internet by storm. It’s a computer designed for easy use – incredibly lightweight, paper-thin, touch screen – but without sacrificing on contemporary hardware.

Importantly for on-the-go marketers, the Pixelbook has a 10-hour battery life, and can be charged to last two of those hours in just 15 minutes. It can also be flipped around into a tablet, and has its own stylus pen for scribbling notes.

According to The Verge, the Pixelbook has already been deployed in some prominent companies: Matt Vokoun, Pixelbook’s director of product management, said that Netflix’s CEO is currently using one, and so are some of the company’s call centres.

More toys from Google

Have you ever worked with a client who doesn’t speak much English? It can be difficult but that’s where technology can help.

This week, Google revealed its new earphones, Pixel Buds, which come loaded with automatic translation software.

Imagine you’re meeting a client from overseas – let’s say they speak French. Google says that by holding down a button on the right earbud, you can say “Help me speak French”, and your smartphone speaker will automatically start translating your words into French.

Then, when your partner speaks back, the Pixel Buds will turn that into English right in your ear. The lag is about 1-2 seconds behind the speaker.

There are 40 languages built into Pixel Buds so far, but considering Google’s languages push in its other apps, no doubt more will follow.

LinkedIn’s new insights

LinkedIn’s Eric Owski claims that the social media company has received over 10,000 requests from businesses asking for data insights to help guide their recruiting processes. Now, we no longer need to ask.

LinkedIn Talent Insights is a new feature coming to the platform that will give deeper analytical insights to recruiters. These will come in two forms: Talent Pool reports and Company reports.

  • Talent Pool reports will give data on where talent lives, what schools potential candidates come from, what industries they work in and how these people are engaging with your company.
  • Company reports are to help you improve as a recruiter. You can find out where you’re gaining talent from and to whom you’re losing it, plus you’ll find which skills are growing fastest in your staff and the schools you’re hiring from.

Friday recap: Gadgets galore! Plus updates to your favourite apps - Castleford

In the ongoing war for talent, these sorts of fast, easy tools could make the difference between getting the new marketing exec you’ve been searching for, or losing that person to your competitor.

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Duncan Pacey
Duncan Pacey About the author

Duncan has hands-on experience developing and rolling out many of our bespoke search-optimised writing products, making him the perfect Castleford blogger. When he’s not writing about SEO, lead gen, and the art of entertaining people and Google simultaneously, he crafts prose for clients in hospitality, construction and building, and the software as a service field. Current clients include SAS, Altus, Epson - and of course the Castleford website.

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