Friday recap: New goodies from Facebook, Google, Moz, BuzzSumo
Friday already? Gee, time sure flies, and with it comes the week’s new host of updates for content marketers.
In today’s recap, we’re back in the world of Facebook and Google (will these guys ever slow down? Hopefully never!), while Moz and BuzzSumo are here to add a little spice.
Facebook adds more reporting for advertisers
Advertising online has long faced its issues. Recently, Google received numerous complaints after certain companies found their ads showing up alongside extremist content and other, shall we say, “off-brand” material on platforms such as YouTube. But Facebook seems determined not to go down the same road.
— Marketing Land (@Marketingland) September 13, 2017
On September 13, the social media company announced it will be rolling out the pre-campaign advertising reports we heard about back in June. These will allow companies the chance to see where their ads are likely to end up – from Instant Articles right the way through to the Audience Network – and flag anything that they don’t agree with.
Additionally, Facebook has also confirmed its intentions to offer post-campaign reports, so you can see where those ads actually did wind up.
And that’s not the end to their announcements. Facebook hired 3,000 new content reviewers to more quickly process posts flagged as offensive, and is also seeking accreditation with the US non-profit Media Rating Council (which accredits audience measurement services). If Facebook can acquire accreditation, advertisers will be better able to trust that their metrics are completely accurate – Facebook will no longer be “grading its own homework”, as some have accused.
Google’s snazzy new dashboard
The Google dashboard is a convenient place for users to see which products they are using and the data associated with them – for example, I know that two days ago (at 3:45 p.m.), I watched the Quint death scene from “Jaws”. An important piece of research, if there ever was one.
However, Google has evolved a lot since the 2009 dashboard release, and so the tech giant has completely overhauled its design. This has been done to improve usability on touch-screen devices, but also to make browsing through apps and data easier. The emphasis here is on privacy – adding more power for Android users to control their data.
New Site Crawl tools for Moz Pro users
It must be Christmas and nobody told us – Moz has given us content marketers the gift of five new Site Crawl functions.
One of the most notable updates is that the title tag diagnostics tool has done away with counting how many characters are in a title tag, replacing the figure with pixel count. Google measures headlines in pixel space rather than character count, so this new update will give more accuracy to marketers (and less chance of receiving the dreaded ellipses in the Google results page).
The other four fixes are around its issues functions. For example, you can now ignore issues 100 at a time (instead of the arduous 25), as well as mark issues as “Fixed”. Instead of being ignored, Fixed issues are continually monitored, to be reflagged should they crop up again.
— Moz (@Moz) September 13, 2017
BuzzSumo starts asking questions
Answering users’ questions is one of the best ways to make highly competitive content. Even better, if you’re directly answering a question that your audience is asking, you are providing content that is inherently valuable – and we know that value is one of the key factors in modern SEO.
So you can imagine how we jumped for joy when BuzzSumo unveiled its Question Analyser tool last week! Question Analyser – now integrated into the BuzzSumo dashboard – scans through thousands of forums, including Reddit, Amazon and Quora, to find the questions users are asking in relation to your target keywords.
You can filter the results to get data more relevant to your marketing campaign, or rather than search by keyword, you can instead look only at specific websites and/or subreddits.
— BuzzSumo (@BuzzSumo) September 12, 2017
This is set to be a wonderful ideas generation tool, and a quick way to understand the types of queries your users have. We’re already getting stuck in using the tool here at Castleford. How will you utilise it?