Friday recap: Pop-ups (and pop-unders) not allowed for Google AdSense, LinkedIn updates notifications and WordPress enables social post scheduling
It’s been a relatively quiet couple of weeks in the world of content marketing news. This week we have an update by Google AdSense in regards to pop-ups, new notification features on LinkedIn, as well as updates to WordPress to allow social media post scheduling.
We also look at changes Google has made to Google Forms to provide more accurate data and extra options for gathering responses.
Google AdSense says no to pop-ups (and unders)
This week Google announced that they have changed their policies to disallow Google AdSense ads being used in a pop-up or pop-under format.
Pop-up ads are those that appear during or just after the page loads, usually partially or fully blocking the content on the page. Pop under ads appear behind your browser window so that you don’t see them until you close or minimise your window.
The update was made to improve the ad experience for users, as Google acknowledged that these type of pop-up ads can be annoying, and prevent users from easily getting to the content that they want to see.
Google said that “We do not believe these ads provide a good user experience, and therefore are not suitable for Google ads.”
Google has now updated its policies accordingly, so that AdSense ads are no longer permitted to be placed on pages that are loaded as pop-up or pop-under, regardless of whether the actual ad on the pop-up is a Google ad or not.
“To simplify our policies, we are no longer permitting the placement of Google ads on pages that are loaded as a pop-up or pop-under. Additionally, we do not permit Google ads on any site that contains or triggers pop-unders, regardless of whether Google ads are shown in the pop-unders.” Google said in its official blog post.
You can find all the policies, including this update, on the Google AdSense Ad Placement Policies page.
New notification features on LinkedIn
LinkedIn has added some new features to the notification tab this week to “keep you up to speed on the things you’re most interested in.”
The two key changes are the introduction of Daily Rundown and Search Appearances notifications.
The Daily Rundown provides users with a summary of the top news from their feed, including the most popular stories shared by connections.
The Search Appearances notification will be sent out to users weekly, listing all the people that found them via a LinkedIn search. It will also detail the top companies that these searchers work at. LinkedIn said that “This notification helps you understand how you’re being discovered so that you can optimize your profile for the opportunities you want to be found for.”
LinkedIn has also updated its settings so that users can mute or unmute notifications, unfollow connections directly from notifications or turn off certain notifications entirely (like those slightly annoying birthday announcements…).
Lastly, users can also turn off notifications for their own activity, so that their network isn’t alerted to changes made to their profile.
Social media post scheduling in WordPress
WordPress has introduced a new feature for its platform to allow users to schedule specific times for content to be shared on social media.
Using the ‘share’ icon in the toolbar at the top of a post, you can now schedule when and where your content will appear on social platforms, as well as customising the message that accompanies each post. The social platforms available with the feature include Twitter, Facebook and LinkedIn.
WordPress said that “We wanted to make it easier for WordPress.com users to create great content on their websites — and share it across different social media networks.”
The new feature is available for Business and Premium plan users. To find out more, visit the WordPress.com blog.
Updates to Google Forms
Google announced some new features for Google Forms this week, including the introduction of machine learning to enhance the functionality of the tool.
The updates include intelligent response validation, cross-domain file uploads, ‘checkbox grid’ questions and section reordering.
Intelligent response validation aims to ensure the accuracy of responses given, so that users can only enter a particular type of data into the response fields. For example, if you have asked for an email address, the form will only accept a format that is recognised as an email address.
Google has also made changes to allow for cross-domain file uploads, which means that parties outside of your domain can upload files in response to questions on the form. The other party must also allow for cross-domain sharing, and files sizes will be capped at 1GB.
Form users can now also set preferences that will apply across all Forms, such as enforcing required answers across all questions, always including an email address field, and having standard values for multi-choice responses.
The ‘checkbox grid’ option has now been introduced to Forms so that recipients can enter a multitude of responses to a question, such as dates and times.
Lastly, in response to user feedback, Google has implemented an easier way to reorder and organise sections in the Forms.
All updates should be available in the next 1-3 days, except the intelligent response validation, which could take a couple of weeks to become available for some users.
For more information check out the post on the official G Suite Updates blog.