Content Marketing Blog

Friday recap – Twitter live streaming for all, Instagram saved posts and Facebook metrics updates

It’s our final edition of Friday recap for the year and Christmas is just a week away, but that doesn’t mean the content marketing world stops moving!

As if they sensed the year coming to a close, there has been some interesting movements amongst big names in social media. Facebook could be making moves to create its own viewing programs and Twitter has opened up live broadcasting for all users. In some positive news for brands, Instagram is allowing users to bookmark their posts.

Facebook has also started a new blog for updates about page metrics and both they and Google have looked back at 2016 and revealed some interesting insights.

Live broadcasting for all Twitter users

Twitter has finally rolled out its live streaming function for all users.

The company formed some important partnerships for exclusive live streaming of events like the Melbourne Cup and NFL games recently, in a bid to keep more users on the site. It seems logical now that anyone on Twitter should have access to live broadcasting as well, so they can take part and share their own experiences without having to go elsewhere.

It’s a simple as tapping the ‘LIVE’ button on your tweet to open up the camera, then selecting ‘go live’ to start streaming. Anyone can tune in, comment or like (send hearts) on the live feed.

It’s a cool update to the platform, but as Facebook has been offering live streaming to its users for some time now, Twitter is a bit behind the 8 ball. It could be a last ditch effort to re-establish the site as the first point for breaking stories. However, without offering something unique to what other sites like Facebook already have, it may not be enough to give Twitter the boost it needs to stay relevant.

The update is available across the platform now. You can join the conversation on twitter with the hashtag #GoLive.

Facebook dabbles in media?

The social networking giant could be looking at buying its own video shows, according to tech news site Recode.

A Facebook representative told Recode that they were “exploring funding some seed video content, including original and licensed scripted, unscripted and sports content.”

The move is definitely in its infancy phase, but it’s still a very interesting direction for the company to take, and could make waves throughout social media.

Facebook has always been a content aggregator, relying on other people to create and share their own content on the platform. The videos are not always exclusive to Facebook, and can usually be found on YouTube or other sites.

If Facebook does start producing its own shows it is likely to massively increase its user engagement. This could affect other sites relying on viewer numbers, such as YouTube and Netflix.

If there are any further developments on this topic we’ll keep you posted.

45 Tips For Your Twitter Marketing

Save posts on Instagram

Instagram has updated its platform to allow users to bookmark posts for later viewing.

Rather than screenshotting posts and having to find them again later, Instagram will let you keep them in one place for revisiting. The update may have been enforced after many users had a scare recently with screenshot notifications (not to worry, it only happens with Instagram Stories).

The bookmark icon just under posts allows you to save them to your profile.

Instagram saved posts

This will be particularly handy for brands advertising their content on the site. When Shopping on Instagram was introduced, the company noted that most users do not go directly from the initial viewing of a product to the checkout. Most prefer to read up on some product information before they make their purchasing decision.

If those consumers can now save posts and view them later, brands could have a better chance of staying on their audience’s radar and getting them to convert.

Saved posts are available to all Instagram users that have version 10.2 of the app installed.

Facebook’s new blog

Facebook has created a new channel for information specifically about changes to their page metrics.

The blog will be designed to update page owners about potential bugs, updates or changes to the way Facebook measures and records things like reach, impressions and likes.

The latest post on the blog provides some updates that concern advertisers.

Facebook is changing the way it calculates how many people can be reached by your ad. Usually, this figure is shown during the creation phase, so advertisers know how much they should spend on the ad to reach their desired audience. Facebook says that the number could now change by ten per cent, as either an increase or decrease.

Facebook metrics reach update

The aim is to provide a much more accurate target audience, taking into account users that might be spread across multiple platforms (Facebook, Instagram and Audience Network).

Live videos will also be affected by a separate update. People can have multiple ‘reactions’ to a live feed, given that their feelings can change throughout the broadcast. However this was not being reflected in the ‘Reactions on Post’ column in Page Insights, and instead was being attributed to the ‘Reaction from Shares of Post’ column.

Facebook metrics update reactions

Facebook has rectified this so that the multiple reactions per post appear where they are meant to be, under the ‘Reactions on Post’ column. This will only apply to the live videos from mid-December onwards, and it could increase the figures by a whopping 500%.

The last update concerns mobile search queries. Facebook has discovered some discrepancies in the way likes and reactions are recorded when you enter a URL into the search bar on the mobile app. Some instances may record higher or lower figures than what are being recorded in metrics. The issue is being looked into by Facebook and when it’s resolved they will notify users accordingly.

For more information about metrics and reporting, check out the Metrics FYI blog.

50 Tips For Your Facebook Marketing

Google and Facebook recap 2016

Google has released its most-searched terms and trending topics for 2016 and the results are rather interesting.

In Australia, the number one trending search for 2016 is, unsurprisingly, the US election. With three presidential debates and countless news stories spread across the whole year, it’s no wonder that this has taken up a large chunk of search queries.

What is surprising, however, is that the highest trending search query in the US is not the presidential election, but the Powerball. Back in January, there was a record-breaking jackpot, and it seems that nothing else this year has managed to top it in terms of search.

Globally, Pokemon GO nabbed the number one spot, followed by the iPhone 7 and Donald Trump.

Australia’s number two most searched query goes to the Olympics, held in Rio, Brazil. Third position was taken out by the Census, the fourth is Euro 2016 and the fifth is the 2016 Australian Open.

To see more results and check out lists from other countries, visit Google trends.

Facebook did some reviewing itself and released some top ten lists for the most talked about topics on its platform. The results were measured by how frequently the topic was mentioned from the beginning of the year until the end of November.

Across the globe, the US Presidential Election was the most talked about topic. Brazilian politics came in second, with Pokemon GO still hanging in there at third place. David Bowie and Muhammad Ali ranked in 9th and 10th place respectively.

For the first time Facebook has also shared their list of the top ten global Live videos, and of course ‘Chewbacca Mom’ is at the top. The remainder of the list is mainly comprised of news sources such as NBC and CNN.

The social network also gifted its users with ‘Year in Review’ videos. Most people on Facebook would have seen these by now – they are about a minute long and are comprised of posts and photos from the past year. If you don’t like the version Facebook has generated, you can edit it yourself.

If you haven’t seen your own yet, you can visit Facebook’s Year in Review page.

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