Content Marketing Blog

Gartner report raises questions about workplace social media policies

Jobseekers are often all too aware of the damage an unfortunate post on a social media site can have on their employment prospects.

From anecdotes about people missing out on new work opportunities due to a less than satisfactory online presence through to real-life examples of employees losing their job over a negative post, it seems that everyone has a story to tell about the impact social media can have on your career.

And while some people may not have any concerns relating to their online footprint, there are those who would rather not have to explain a drunken night out with friends to their future boss.

Despite calls for greater controls to be put in place to protect employees from the watchful gaze of recruiters, a new report has found that this particular activity may be on the rise and there is very little jobseekers can do to reverse the trend.

Researchers from Gartner are predicting that as many as 60 per cent of Australian corporations will rollout official programs to monitor social media posts that are thought to violate security protocols by 2015.

Andrew Walls, vice president of research of Gartner, said that the new technology made it easier for employers to monitor the behaviour of staff members in digital environments.

"Surveillance of individuals, however, can both mitigate and create risk, which must be managed carefully to comply with ethical and legal standards," he said.

The increasing popularity of social networks such as Facebook, YouTube and LinkedIn has made some managers nervous as employees post comments and upload pictures about the day-to-day happenings of their workplace.

However, the ability to access and view the profiles of staff present a number of ethical challenges that corporations would need to carefully work through before introducing these monitoring programs.

Posted by Aimee McBride