Content Marketing Blog

Gen Y ‘driving internet traffic’

Gen Y is usually in the headlines for all the wrong reasons, but now it seems businesses are looking to this group of tech savvy consumers to boost their online profile.

Internet users between the ages of 21 – 36 are the number one browsers in Australia, with those over the age of 40 playing a game of catch-up when it comes to the web.

Research group Roy Morgan says Gen Y members are also more likely to spend their time uploading and sharing content on social networks than others – with sites like Facebook, Twitter and YouTube proving popular among the younger generation.

Norman Morris, industry communications direct, at Roy Morgan Research, explained: "Although much is said about Digital Natives', those who were born into the digital age – it is the generation just before this – Gen Y who are driving internet traffic."

Mr Norris said that over the last ten years the internet has become an increasingly important part of our lifestyle, with phrases like "Google it" entering mainstream lexicon.

Also, he made it clear that along with strong growth comes responsibility and business leaders who may have been shying away from the internet will need to up their game if they want to profit from this industry.

"Because Generation Y are the biggest users of the internet, their online choices and habits play a big role in determining and shaping online culture.

"Whilst most websites have been gifted with increased visitation over recent years, the explosion of Online Communities and Messaging sites are mainly due to the drive of Generation Y."

So where do Gen Y's hang out online? In a poll conducted by the Media Monitors last September, it seems that 86 per cent of all young people were online at some point catching up on the latest news at ninemsn (53 per cent), sharing with friends on Facebook or YouTube (86 per cent) and reading emails (78 per cent).

Posted by Aimee McBride