Get noticed online for all the right reasons
Everyone knows that if you want to do well in business you need to 'put yourself out there' and 'get noticed'.
But in the world of internet chat rooms, e-commerce trading hours and social media, it can initially be difficult to find and communicate with your target audience.
Arm-chair critics and real-life experts are constantly pressing brands to improve the way they manage virtual communication, but knowing where to spend your valuable marketing budget and learning the ropes when it comes to online engagement requires a little elbow grease.
Rather than becoming dismayed about you or your company's ability to launch a strategic and successful online campaign, it might be a good idea to dedicate an hour per week to updating your own knowledge on the ins and outs of content marketing.
Making sure your brand is across sites such as LinkedIn, Facebook, Google+ and Twitter might come across as intimidating from the outset, but once you get started positive results are likely to flow.
Before opening an account take time to read about the site and the type of service it provides, after all there is a difference in the role and purpose of professionals networking media platforms, information providers and search applications.
Social networks are trying to make it easy for brands to open pages or accounts with them and utilise their services to grow online followings.
However, if you want to stand out from the thousands of other companies that are offering similar goods and services to online customers it is important to get creative.
Interactive promotions, two-way communication and topical information-rich updates will help your company get noticed, as will regular updates and a consistent marketing message.
Another important tip is to keep the tone of your unique content relaxed, friendly and engaging while all the time maintaining professional standards.
Posted by Aimee McBride