Content Marketing Blog

Getting social at #NYFW: Not just bubbly and talk, but Tweets and Instagram too

It's pretty common these days to get a view of the catwalk from the front row, thanks to all the celebrities, fashion editors, buyers and bloggers who send and share pictures to Twitter and Instagram.

As New York Fashion Week (NYFW) draws to a close, we have a look at the influence of social media on one of the world's biggest fashion events and how it has changed the way fashionistas engage with the activities and events of the runway.

The major role of social media at NYFW becomes apparent in its own dedicated page on the official Mercedes-Benz Fashion Week – referred to as the #MBFW Social Hub – featuring live feeds of images and Tweets from its Instagram, Twitter and Facebook pages.

Dedicated fashion fans are granted access backstage with these social posts, with 'mbfashionweek' getting up close and personal with front row celebrities such as Miley Cyrus and Hilary Swank, and sharing behind the scenes pics at shows such as Rachel Zoe and Nanette Lepore.

New social media developments such as Twitter's Vine feature, provide a new way for people to receive content, with Vine allowing users to take six second looping videos.

Lucky Magazine's contributing digital editor John Jannuzzi told Independent Fashion Bloggers (IFB) that Vine gave fashion people another way to share what they were seeing in an "entirely different dimension" than that of an Instagram or Twitter post.

The short Vine video allows viewers to capture the motion and movement of the clothing, rather than just a one-dimensional view.

A "unique social curation platform" was also launched by the website, Faces of NYFW, capturing a "sea of images and videos" shared across Twitter, Tumblr, Viddy, Instagram and Vine during fashion week and posting it in a visually stunning, real time format.

The IFB listed the fashion curation platform as one of the top seven digital innovations at fashion week, with style icons such as Victoria Beckham, Calvin Klein and Cara Delevingne sharing their fascination for the site.

Posted by April Revake.