Content Marketing Blog

Goldman Sachs looks to employ a social media strategy

Do you consider yourself to be social media savvy?  If so, you better get your CV over to Goldman Sachs – the multinational investment firm is on the lookout for a new 'social media community manager'.

Key responsibilities include managing online communities and social profiles such as Facebook and Twitter, employing an effective social media strategy and maximising digital marketing campaigns, according to the job description on the company's website.

"The Community Manager / Social Media Strategist will be responsible for ensuring active and engaged communities around a defined topic or topics by managing long-lead editorial calendars, monitoring online conversations and participating in those conversations to build brand visibility and thought leadership," the description reads.

Many are speculating that this new position is part of a greater plan to improve the public reputation of Goldman Sachs during tough economic times.

Just last week chief executive Lloyd Bankfein was seen out and about actively participating in the community. He gave rare interviews to CNBC and Bloomberg Television and he was also present at a conference called 'Out on the Street' that defends gay, bisexual and transgender rights.

This news also comes off the back of reports that Goldman Sachs will sell over 13 million shares – estimated to be worth US$461.6 million – in Facebook's Initial Public Offering (IPO).

The IPO – a first sale of a firm's stock to the public – is scheduled to begin later this year and is intended to raise the social media site's corporate funds.

Goldman Sachs, along with Accel Partners, was one of Facebook's first major investors.

Facebook said that it will put 337.41 million shares for sale at a price between US$28 and US$35 per share, according to a filing with the US Securities and Exchange Commission.

Posted by Jess O'Connor