Content Marketing Blog

Google Wallet – a new way to pay

Back in May, Google launched its Wallet technology – an app that allows its users to complete financial transactions over mobile phones – with the idea of replacing the traditional wallet.

It would now seem that the search engine is one step closer to realising this dream.

From today onwards, the Google Wallet app is available on select mobiles and mobile carriers.

At present the roll-out is restricted to the United States, where individuals with a Sprint Nexus S 4G smartphone, which was co-developed by Google and Samsung, can download the app via an over-the-air update in real-time.

In a statement on its official blog, Google announced the arrival of its latest app along with some additional partners.

"We've been testing it extensively, and today we're releasing the first version of the app to Sprint" said Osama Bieder, vice-president of payments.

Along with its original launching partners, responsible for providing financial, telecommunications and banking networks, Google has also announced a number of new arrivals.

This means that the mobile app now works in conjunction with Citi, Mastercard, Sprint and
credit card issuers such as Visa, American Express and Discover.

The addition of new partners also demonstrates the potential merchants see in this particular app, as well as its ability to influence consumer attitudes and buying trends.

And with the slogan "tap, pay and save", it is clear that this latest development is aimed at people on the move.

Google Wallet allows users to make secure payments by placing their mobile near to or in reach of a Mastercard Paypass reader.

It then draws on encrypted data from your credit card, which is stored in the mobile phone, to authorise the payment.