Content Marketing Blog

Google buys Kiwi social media firm Wildfire

Social media has made it possible for people from all walks to life to voice their opinions in a public forum and it's no secret that businesses need to keep up.

With social media playing a bigger role in marketing campaigns it is becoming even more important for businesses to keep an eye on changes, in particular to social media marketing strategy.

One of the most difficult things about social media is being able to keep track of it all, which is where organisations like Wildfire can help.

Wildfire is a Kiwi social media company which was started four years ago by Victoria Ransom and Alain Chuard – and Google has just acquired it for an undisclosed amount.

One of Wildfire's aims is to increase the amount of fresh content on a business's website.  It can be used in conjunction with your social media strategy.

Jason Miller, product management director at Google,said in a post on the search engine's official blog today (August 1): "We believe that better content and more seamless solutions will help unlock the full potential of the web for people and businesses."

Already, Wildfire has worked with companies such as Virgin, Gilt Group and Spotify to help them to manage their online social media presence.

Wildfire will add another string to Google's bow, making its service more relevant to users. Google has been working on helping businesses maximise their web strategy for some time – an example of this is the development of Google Analytics, which helps business track the traffic to their websites – showing you where traffic comes from and how long they stay on their site. 

Posted by Chloe Vaughan