Content Marketing Blog

Google gets personal with search results

In an attempt to further cater to the needs of its users, Google has announced a more personal approach to search results.

The internet giant has recognised that those in our social circles are a valuable resource when it comes to the news and updates we are after, and is looking to combine information from these contacts with results generated by the search engine.

"You should also be able to find your own stuff on the web, the people you know and things they’ve shared with you, as well as the people you don’t know but might want to … all from one search box," Google representative Amit Singhal wrote in an official blog post January 10 (local time).

"We’re transforming Google into a search engine that understands not only content, but also people and relationships."

Following on from the introduction of Social Search – a Google Labs experiment that highlighted public content from friends and contacts at the bottom of your search results – in 2009, a feature dubbed "Search plus Your World" will now be available.

Broken down into three parts, the new approach to search will focus on "personal results" and "profiles in search", as well as "people and pages".

Tapping into the resources already available through Google+, results pages will now feature photos and posts from contacts in addition to friend's profiles and those of people you might be interested in following.

Google+ pages and profiles related to specific topics or areas of interest will also appear, as well as autocomplete predictions of profiles users already followed – and some prominent people you wish to follow.

"Starting today, if you search for a topic like [music] or [baseball], you might see prominent people who frequently discuss this topic on Google+ appearing on the right-hand side of the results page," Singhal added.

"You can connect with them on Google+, strike up meaningful conversations and discover entire communities in a way that simply wasn’t possible before."

Posted by Elise Ferrari