Content Marketing Blog

Google goes on a spending spree

Just yesterday we reported that software and cloud computing company Salesforce signed a definitive agreement to acquire a leading social media marketing firm, Buddy Media, for a combination of cash and shares totalling US$689 billion.

And now today it has come to our attention that Google is also on a spending spree – the search engine giant has acquired two new companies in the last week.

First to join the Google ranks is Meebo, a consumer internet company best known for its flagship product, the 'Meebo bar,' which is an interactive toolbar that helps you organise and browse fresh content across the web.

The company, which was formed in 2005, announced that it was to be acquired by Google in a blog post on Sunday (June 4).

"Together with Google, we're super jazzed to roll up our sleeves and get cracking on even bigger and better ways to help users and website owners alike," the Meebo team wrote.

Neither the terms of the deal nor the cost of the transaction have been revealed to date.

Following this announcement, Google revealed today (June 6) that it has also acquired Quickoffice, a company that specialises in creating office mobile applications that help you to access your word, excel and powerpoints from your cell phone.

Google engineering director Alan Warren said: "Quickoffice has an established track record of enabling seamless interoperability with popular file formats, and we'll be working on bringing their powerful technology to our Apps product suite."

It is estimated that over 300 million devices currently use the Quickoffice applications, which are currently available for download for both Apple and Android products.

In other Google news, the company released an additional blog post today outlining its fresh approach to online advertising. 

Introducing DoubleClick Digital Marketing – a new platform that is intended to help businesses engage and connect more effectively with their consumers.

For more information on this project, there is a short clip that explains it in detail over on the DoubleClick blog.

Posted by Jess O'Connor