Content Marketing Blog

Google has a fresh outlook

Google has altered its search algorithm in a bid to give users fresh content.

Aided by its Caffeine web indexing system, the search engine is now able to deliver the most up-to-date and relevant results first – something that users have become accustomed to on social media websites such as Facebook and Twitter.

"Given the incredibly fast pace at which information moves in today's world, the most recent information can be from the last week, day or even minute, and depending on the search terms, the algorithm needs to be able to figure out if a result from a week ago about a TV show is recent, or if a result from a week ago about breaking news is too old," Google fellow Amit Singhal wrote in a blog post yesterday (November 3).

Singhal also recognised that different searches require varying degrees of time sensitivity.

"This algorithmic improvement is designed to better understand how to differentiate between these kinds of searches and the level of freshness you need, and make sure you get the most up to the minute answers," Singhal wrote.

Google will now weigh more heavily the most recent coverage – rather than the sites that are most linked to – when a user searches for the latest breaking news story.

In the same way, search results for an electronic device will show information on the most recent model, rather than the most common one.

This move comes as Google presumes what a user may take for granted when using the search engine – that they want the most recent score when searching for their favourite sporting team, rather than the score of the grand final their team won five years ago.

The change is expected to affect approximately 35 per cent of all searches conducted.