Content Marketing Blog

Google has some recommendations for local businesses

Online marketing has become rather complicated in recent years, but the goal is still the same as it has always been – everyone wants to rank first.

To fight this battle, brands have been using all the different tools at their disposal, such as paid advertising, content marketing, link building, SEO, and social media marketing.

However, Google’s focus on making search more localised could change all this. The new Hummingbird algorithm takes location into account when preparing search results.

Not only does this make search more accurate, it also gives local businesses a better chance of showing up on the first page of search results.

Google’s latest move means it now looks at telephone numbers to determine where a business is located, so it can pull up the most relevant pages. Googlebot can provide numbers in search results, making it easier for customers to get in contact.

To make this more accurate, Google has recommended that businesses enter their preferred phone numbers into schema.org.

Here businesses can enter multiple numbers for things like customer service, technical support and billing support and payment.

Google has released a list of recommendations for local businesses to make sure their information shows up in search results. This also includes recommendations on crawling, indexing and visual layout.

Having other information, such as addresses and opening hours easily available also helps Google provide more information.

Another way local businesses can optimise search results is by creating an avatar profile and a Google Plus page. This is what is known as Google Authorship and will help Google find all your information easily.

Including phone numbers will not only help consumers find details about your business more quickly, it will also help improve the overall effectiveness of your content marketing strategy.

Posted by Dylan Brown