Content Marketing Blog

Google launches new search blog

The Google blogosphere is expanding even further, as the search engine announced this week it is dedicating a new blog specifically to search itself.

Titled Inside Search, the new blog will feature updates on Google's newest algorithms and features – as well as posts from Google staffers who are constantly looking for new ways to improve the search engine's useability and functionality.

According to Google's Amit Singhal, the search engine already runs a search help forum – home to more than 50,000 discussion threads – as well as a search help centre and several sites designed to offer guidance for webmasters – but publishing information about search on the Official Google Blog didn't seem like the right fit.

While The Official Google Blog’s This Week In Search series proved popular with readers, the search engine received feedback that people were keen to get search-related news and updates as and when they happened, rather than with weekly posts.

Mr Singhal pointed out that Google makes roughly 500 improvements to search every year, with the majority of approvals taking place at the company's weekly search "quality launches" meeting.

"We have more engineers working on search than any other product and each one of us has stories to tell," he said.

The new Inside Search blog could be particularly useful for Australian marketers, as Google's Panda algorithm update was recently rolled out Down Under.