Content Marketing Blog

Google ‘lets it snow’ on browsers across the world

Search engine Google is doing its best to help users celebrate the holidays and spread the Christmas spirit.

For those who were online yesterday (December 19), you may have been amused by the [let it snow] hack.

By typing in the words 'let it snow' online browsers around the world were treated to a digital snow spectacle.

White snow flakes fall down the screen, fogging up your browser until it is all white eventually making it impossible to see the screen.

Luckily, virtual snow-ploughing is a little easier than the real-life experience and users can clear their screens by running their curser over it – which essentially wipes the fog away – or clicking on the "defrost" button – located in the same position as the search key.

But if you are looking to test out the company's latest Easter Egg, it is best to use later editions of Internet Explorer or Safari – otherwise you might have trouble getting it to work.

The "Let it snow" search is part of the new HTML 5 code that developers are using to create the latest webpages.

When the company was asked about its decision to add the Christmas function to its list of online games, it reportedly replied with a poem.

Through the fog, you have to peer
Because it's the most wonderful time of the year
Your page turned into a winter wonderland
When you typed in that search command
You can always defrost the window
Or just let it snow, let it snow, let it snow!

However, this is not the only example of how the IT company is engaging users over the holiday season.

If you type in the word Hanukkah (or Chanukah) a band of yellow stars will appear at the top of your browser – marking the beginning of the Festival of Lights, a Jewish holiday that goes for eight days starting today (December 20).

Posted by Aimee McBride