Content Marketing Blog

Google lowers Chrome rankings after failing to observe unique content guidelines

It seems that rookies aren't the only ones making mistakes when it comes to navigating Google's content algorithm.

The search engine has taken steps to demote its Chrome home page ranking for a period of 60 days after it was found to breach company protocol.

Google's decision to lower the page rank came after an article was published in Search Engine Land, which suggested the brand used paid and 'thin' content – the latter refers to unrelated material that may appear when searching specific terms – in sponsored blog posts to promote its own browser.

In an official statement representatives from Google said that it was important for all brands to follow its content guidelines.

"We’ve investigated, and are taking manual action to demote www.google.com/chrome and lower the site's PageRank for a period of 60 days.

"We strive to enforce Google's webmaster guidelines consistently in order to provide better search results for users," the company wrote.

However, they were also quick to distance the company from any wrongdoing instead suggesting that the marketing campaign represented a communications error rather than an online marketing strategy.

"While Google did not authorise this campaign, and we can find no remaining violations of our webmaster guidelines, we believe Google should be held to a higher standard, so we have taken stricter action than we would have against a typical site."

A number of SEO experts have suggested that the blogging campaign – which saw individuals post positive content relating to a video the company had made about King Arthur Flour and linking back to Chrome – was not designed to skew search results.

Yet given this was the eventual outcome of the marketing practices used by the search giant, it seems that the two-month demotion is being used to smooth over any public relations issues.

Posted by Aimee McBride

Castleford