Content Marketing Blog

Google makes search more intelligent

Search engine giant Google is again revolutionising the field of search engine optimisation with a shake-up of the way it searches for information.

Google's search engine algorithm has had a major change recently (August 9)  with amendments to the way its Knowledge Graph works. 

Originally, Knowledge Graph was only available in the United States when it first launched in May this year, but Google has now extended its use to all other English-speaking countries,  including Australia.

For example, if you search for 'Chiefs' in Australia, Google will come back with information, statistics and history of the Australian rugby club. This makes it easier and quicker for you to find the information you are looking for and make the search more relevant.

The launch of Knowledge Graph is likely to transform how search engine optimisation is used in in a business setting yet again. 

On the company blog on Thursday (August 9), senior vice president of Google Search Amit Singhal discussed some of the ways Google is working to make search more intelligent with Knowledge Graph.  

Mr Singhai said: "This is a crucial first step towards building the next generation of search, which taps into the collective intelligence of the web and understands the world a bit more like people do."

The Google algorithm can now more easily recognise what you are looking for based on your search enquiry.

Knowledge Graph aims to make searching easier and quicker, making it possible for Google to predict what you want and make the search results more even more relevant.

Knowledge Graph draws on a database of information on over 500 million objects and more than 3.5 million facts about the links between them, as well as how the objects and facts relate to each other, and make suggestions when you type in a search query.