Content Marketing Blog

Google: More Australian businesses getting online

Google has found that more Australian small businesses are moving beyond just Facebook and Twitter campaigns by creating their own websites, with 52 per cent of small and medium enterprises (SMEs) now having an online presence.

In a recent survey conducted in conjunction with accounting software providers MYOB, the search giant also discovered that one in three business owners believe their new sites helped to generate more customers and increase sales.

Two-thirds of businesses surveyed were located outside of major cities – proving that technology is helping to break down geographical barriers across a broad range of industries.

Queensland reported the highest percentage of websites created outside the capital city with 84 per cent.

According to Google's head of local business Claire Hatton, creating a website is just the
beginning for SMEs.

"The most successful business owners use their websites like a 24/7 employee, allowing them to help their customers around the clock," she wrote in a Google blog post today (March 22).

"The response has been phenomenal; starting my own website has allowed me to get my name out to potential customers all over Australia," Melbourne-based SME owner Dean Scholes told Google.

The survey revealed some other important statistics.

While Queensland may seem like the obvious choice when it comes to tourism, it was Tasmania that claimed the highest proportion of tourism sites created instead, reporting levels nearly three times above the national average.

Likewise, Tasmania was ahead of the rest of the country when it came to setting up a dedicated online presence for retailers, with nearly one in four websites in the state created for that purpose.

Western Australia recorded a similar statistics, with more than 20 per cent of websites being created for construction and trade companies.

Posted by Elise Ferrari