Content Marketing Blog

Google+ more popular than Facebook among business people: survey

Which websites do you use for your social media marketing and social media strategy?

Facebook may have over 900 million monthly active users, but Google+ is the preferred site for business people, a recent survey reveals.

The results from the latest American Customer Satisfaction Index (ACSI) E-Business Report were released yesterday (July 17) and Google+ ranked highly with a score of 78 out of 100.

This is not bad at all considering that it is the first time Google's social network has appeared in the ACSI.

Facebook, on the other hand, didn't do quite as well. The social media giant dropped eight per cent to a ranking of 61, which is apparently the lowest score ever recorded in its category.

Larry Freed, the president and chief executive of ForeSee – the company behind this survey – said that it would be interesting to see how Google+ continues to rank in the future.

"It's worth asking how much customer satisfaction matters for Facebook, given its unrivalled 800 million user base. But I expect Google to leverage its multiple properties and mobile capabilities to attract users at a rapid pace. If Facebook doesn't feel the pressure to improve customer satisfaction now, that may soon change," he said.

According to the ACSI, consumers prefer to use Google+ to share and publish their fresh content because there is less advertising and the network works better on mobile devices.

The survey report also revealed that people complain about Facebook changing its interface, as well as the amount of ads and privacy concerns.

Even if Google+ wasn't doing well, Google's empire would make up for that – the search engine giant ranked at 82 and YouTube at 73, both very high placements when compared to Facebook and other sites such as Twitter (64) and LinkedIn (63).

Posted by Jess O'Connor