Content Marketing Blog

Google plans to launch a ‘softer’ version of Panda

Whenever Google announces a new algorithm is in the works the content marketing world goes into a frenzy, which is understandable after recent updates such as Hummingbird, Panda, and Penguin have resulted in immense search impacts.

Google’s latest algorithm, said to be a softer version of Panda, may prove to be a lifesaver for smaller businesses hit hard by previous updates.

At this years SMX West conference, Google’s head of search and spam Matt Cutts announced that a “next generation” of Panda is currently in the works.

Cutts said the update is a more finely targeted version of the original, and should have a noticeable impact on smaller businesses that were affected by other updates. This was reported by Search Engine Land’s News Editor Barry Schwartz.

No set release date has been given for the rollout of the new update, but Cutts said the effects will not be noticeable for many sites.

In June of last year there was another finely targeted version of Panda, according to Search Engine Roundtable, which was definitely not as harsh as the original Panda update.

Google’s Panda Algorithm was launched at the start of 2011 and targeted ‘thin’ and ‘low quality’ sites’. Although the update stopped a lot of sites using dodgy techniques to boost their rankings, many site owners following Google’s Webmaster guidelines were also affected.

The Panda update was particularly harsh on small businesses, and seemed to favour the larger sites of big brands, according to Search Engine Watch.

Now it seems Google is trying to make amends by coming to their rescue, with Cutts saying there was a person on the team who worked specifically on ways to help smaller sites.

As Google is trying to increase the effectiveness of localised search, this update could be be incredibly beneficial for smaller businesses.

Brands wanting to boost their rankings should try designing a content strategy to produce engaging and high-quality content which could prove to Google, and online consumers, that their site is legitimate.

Posted by Dylan Brown

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