Content Marketing Blog

Google+ popularity growing

Google + is expanding its users' horizons with the addition of Nik Software to the search engine's family.

Senior vice-president of engineering Vic Gundotra announced on his Google+ account  yesterday (September 17) that the search engine giant had acquired the company for an undisclosed sum.

"We want to help our users create photos they absolutely love, and in our experience Nik does this better than anyone."

This comes as Google+ also publicised that over 400 million users have now upgraded to Google+ since it started last year.

Mr Gundotra said in his post:"While Google+ is all about creating a better experience across Google, it's also a destination. And here too, I'm happy to report that we have just crossed 100 million monthly active users on Google+." 

Google+ is a social networking site similar to Facebook and the hope is Snapseed – which is Nik's photo editing application – will help the search engine's social network platform to compete with Facebook's Instagram application.

One of the primary reasons for the acquisition was the company's Snapseed application,  which was named Apple's app of the year for 2011.

Facebook acquired Instagram for $US715 million ($A680 million).

Nik Software said its Snapseed application is used by nine million people who use iPhones and iPads.

The evolution of Google+ means you can connect with family and friends much like other social networks – but there are also a few additions, such as being able to follow people and according to the search engine there are hundreds of great thinkers already using it to share their thoughts about the world.

You can also share thoughts, photos and even inside jokes with anyone in your inner circle.

This allows you to pick and choose specifically who sees what you post rather than it instantly being available for anyone to view.

Posted by Chloe Vaughan